New Arrivals

The Yaban (YBN) 410 Chain has that 80's ambience. Two tone for style just like back in the day. Perfect for any old school build. 1/8" Chrome mas...

The Theory Rattlesnake Freewheel is not your basic freewheel, it comes in fancy colors! Not only does the Rattlesnake look sick, but it also sounds...

The We The People Reason Bike was designed and built with the intermediate to advanced BMX rider in mind.  The Reason is built with a 100% chromoly...

The We The People Nova Bike is perfect for those looking for a very cool looking intermediate BMX bike. FRAME WETHEPEOPLE "NOVA" frame, 1020 h...

Theory Integrated Headset Sealed cartridge bearings 10mm dust cover

Theory Trusty Seat Clamp 6061 aluminum single bolt Colors Holds your seat straight

The Theory Quickie QR  Seat Clamp lets you add some style and convenience with one swipe of the card. Alloy an anodized colors... what else do you ...

Theory Fork Compression Bolt M24

The SE Bikes Blocks Flyer 26" Bike looks so good and feels so right! Lightweight 6061 aluminum Floval tubing frame with internal headset, mid bo...

The AME Full Waffle Grip utilizes a classic BMX/MX style full waffle pattern made from a proprietary blend of rubber. Ame's proprietary blend of ru...

Can you believe we have made it to the point to where we need 12" rise bars??  Believe it!  The S&M 12 Step Bar is a real thing so if you are a...

The Miles Wide Disc Rotor Bolts are a stainless steel construction that is varnished to keep them looking fresh. These are sold in a 12 pack so you...

The Shadow Calle rim was brought into existence to accomodate savage riders like Simone Barraco. Made from a proprietary high strength aluminum all...

The Theory Conserve Cranks are traditional 3 piece style made from a durable chromoly. The Conserve cranks use a 19mm 8 spline 135mm spindle. Great...

The Theory Verify Sprocket had one mission in mind, a solid product at an affordable price. The nexus between cheap and good usually doesn't work, ...

The Verde Regent Sprocket is stamped from 6061 aluminum with some sleek CNC finish work. 24mm bore but can be used with 19 and 22mm axles with the ...

The AME Round Grips are made from Vulcathane, a specially blended rubber compound that resist changes to the rubber make up from the elements aroun...

The AME Cam Grips are a blast from the past. These 80's inspired relics are brought back to life with some new technology to bring them up to today...

The Cinema 444 Rim uses 6061-T6 aluminum with a pinned seam to offer a good affordable rim in tons of flashy colors. 34mm wide Stiff two chamber p...

The Cinema Aspect Headset offers a super clean an very versatile headset. The stackable cap design can be ran from 4mm at its lowest point, all the...

 Theory Bond Top Load Stem is made of cold forged 6061 aluminum with a 50mm reach.